About 7 years ago a small label operating out of an apartment in the Back Bay neighborhood of Boston hit me up do a few photos of the owner, Jeff, for a small feature in a magazine. Run for Cover Records had already gained some notoriety for releasing great punk/emo revival records (if you want to get into genre hair splitting, their catalog is a vast rabbit hole), and their roster and reach were growing to the point that the living room of a student apartment was just barely enough to house the operation.
Fast forward to December 2016. Run For Cover (and most of the business occupied the fronts below it) have long since moved out of the Back Bay to much larger digs in an industrial area of Boston. Their roster, staff, and inventory dwarfing the previous iteration I'd photographed years ago. To celebrate their success, showcase their roster of artists and friends, and give fans a killer show to close out the year, the label was teaming with Fred Perry, ADA Music, and Throne Watches to throw a two day festival in Boston and New York.
I embedded with the Run For Cover family for the two days of the festival to document the events, the music, the artists, and the fans as they all gathered at The Royale and Fred Perry store in Boston and took over all three floors of Webster Hall in New York City.
Expect to see many more of Run For Cover's bands and alumnae show up in the work featured here at Bromide Collective.